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Naoya Hida X The Armoury

Where Tradition Meets Artistry

A watch that blends mid-century charm with modern craftsmanship.

Summary

The Type 4A-2 Floating Feathers is a collaboration between The Armoury's Mark Cho and designer Elliot Hammer, drawing on the elegance of mid-twentieth-century decorative dials and the natural beauty of a bird's feather. This limited edition piece features a dial hand-engraved in Argentium silver by master engraver Keisuke Kano. The intricate design showcases three feathers, surrounded by 60 individually assembled 18kt yellow gold minute markers. Solid gold hands and a blued-steel seconds hand with a distinctive "caviar spoon" counterweight complete the look.

The watch is housed in Naoya Hida's 36mm Type 4 case, crafted from 904L stainless steel and inspired by the proportions of the 1960s. It is powered by the manual-wind Caliber 3020CS, a reworked ETA 7750 ebauche offering a power reserve of 45 hours. Entirely manufactured in Japan, this timepiece comes with a hand-stitched charcoal grey calf strap by Jean Rousseau.

The Federico Filter

This watch is an artistic expression rather than just another timepiece. It's meaningful for those who appreciate detailed craftsmanship and historical design influences. With only ten pieces available, it appeals to collectors who value exclusivity and artistry over mass production.

Collector Context

Sitting within Naoya Hida's lineup as a unique artistic endeavor, this watch builds on the brand's reputation for blending traditional aesthetics with modern techniques. Typical buyers are likely to be discerning collectors who appreciate both the historical nods and the meticulous craftsmanship involved. Comparisons might be drawn to other limited edition artisanal watches that emphasize handcrafting and unique design elements.

Technical & Design Breakdown

The movement architecture is based on the reliable ETA 7750 ebauche, reworked into the Caliber 3020CS with manual winding, featuring 22 jewels and operating at 28,800 vph. The power reserve stands at a respectable 45 hours. The use of Argentium silver for the dial allows for intricate engraving while resisting tarnish better than standard sterling silver. The choice of solid gold for hands and markers adds a luxurious touch, while the blued-steel seconds hand provides a striking contrast.

Essence of the Watch

This watch represents a fusion of art and horology, capturing mid-century elegance through modern craftsmanship. It connects to Naoya Hida's philosophy of creating timepieces that respect traditional watchmaking while incorporating contemporary design elements. Beyond its specifications, it exists as an homage to artistic expression within horology.

Positioning & Reality Check

This is not a core product but rather an artistic experiment within Naoya Hida's offerings. Collectors should view it as an opportunity to own a piece that stands apart due to its limited production and unique design narrative. Historically, such pieces tend to attract niche collectors who value artistry over mainstream appeal.

Who Should Care

This watch is for collectors who appreciate intricate handcrafting and historical design influences in their timepieces. It's not for those seeking everyday practicality or mass-market appeal.

Verdict

An exquisite blend of artistry and horology that will captivate discerning collectors.